Candice Price, is the CEO and owner of Urban American Productions, LLC which produced the first award winning diverse Outdoor Lifestyle TV show in the US; Urban American Outdoors with Host Wayne Hubbard. She is the Executive Producer and Show Runner of a show that was created to dispel the myth that Black people were not into nature and outdoor recreation. Through visual presentations and images of multicultural people in the outdoors—which was never seen before on TV—struck a major chord and garnered much attention with viewers. This concept was created in 1999 and has been in syndication on air nonstop since the fall of 2003. The show Urban American Outdoors often touches upon cultural and historical events while weaving a good story and these factors make it a multi award winning TV show. The program has won over 50 Broadcast Industry awards, is twice EMMY nominated and is a fan favorite. The show has also been bestowed Proclamations, a Resolution, and Congressional Recognitions from local state and federal government.

Candice and Wayne Hubbard have also created a spin off show called Urban Soul Wild demonstrating everything that Wayne has harvested to bring back to cook a delicious healthy meal. The two also created a Sportsman Feeding the Hungry program to donate to food pantries, woman’s battered shelters, churches and families in need. They believe in demonstrating sustainability. They also do community outdoor events and speak and consult throughout the US about diversity outreach, conservation and their outdoor program.

Candice has a BA degree in Communications from the University of Missouri Kansas City, as well as a degree in music from the Conservatory of Music. She worked in television for over a decade and other multimedia jobs over the years before starting her own business. She has her MBE, WBE certification and has been a Hunter Ed Certified Instructor as well as Instructor of Outdoor Safety.

Candice was recently appointed by Secretary Tom Vilsack of the USDA to a Federal Advisory Committee as Representative for Youth, Diversity Outreach, racial and ethnic minorities, and low income communities for the US Forest Service Planning Rule 2012. She and a committee of 20 recently handed over their recommendation for implementation to the US Forest Service in which they had work diligently over the past year. She has also been nominated and invited to the White House Champions of Change: Engaging the Next Generation of Conservation Leaders. This event honors people and organizations from across the country who is working to get young people to connect to the outdoors.